P&G is a leading consumer products company led by consumer insights- they can tell you that today’s consumers want clean, healthy products in their homes to provide for their families' personal care needs. To meet these expectations, innovators are integrating new approaches to transform their supply chains, minimize waste streams, and drive environmentally sound solutions for a more sustainable planet. Join two senior leaders for a closer look at how synbio can positively impact consumer products and what specific challenges–both technical and societal–we need to solve to get there. Hear how corporate leaders evaluate new innovations and where they see unmet needs in the market. This session will highlight how corporates and startups can work together to achieve the functional and sustainable performance consumers demand.