Matias Muchnick
Matías Muchnick is the CEO and co-founder of NotCo, one of the fastest-growing foodtech companies in LATAM, recognized for its pioneering use of artificial intelligence to revolutionize the food industry. Born in Chile, Matías earned a Bachelor of Business Administration in Economics and a Master of Science in Finance from Universidad de Chile, before working at JP Morgan in Hong Kong. In 2015, at the age of 27, he founded NotCo, integrating cutting-edge AI technology, known as "Giuseppe," to develop plant-based products and solutions, redefining sustainability and innovation in the global food market. In addition to its food B2C business in Latin America, NotCo collaborates with leading global CPG companies like Kraft Heinz and Mondelez, offering tech solutions to develop disruptive products.
NotCo
Crossing the Chasm in FoodTech: From Innovation to Mainstream
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In the fast-changing world of FoodTech, innovations like precision fermentation, plant-based alternatives, and biotechnologies have the potential to revolutionize the industry. However, challenges such as cultural acceptance, consumer skepticism, and economic scalability must be overcome for these innovations to achieve mainstream success. This session will explore the key factors required to bridge the gap from niche products to widespread adoption, including strategies for addressing consumer behavior, unit economics, and market scalability, paving the way for sustainable, scalable food solutions for the future.
Conference Pass
2,495
USD
Keynotes & Firesides
Workshops & Breakouts
1:1 Partnering App
Meals & Receptions
Session Recordings
Until Friday April 18th
Full Rate:
$3,495
