Rich Kelleman
Rich is the Founder and CEO of Bond Pet Foods, a Boulder, Colorado-based company that’s working with food technology to produce animal proteins like chicken, turkey and fish without the animal for the pet food industry. Using some of the same processes that are employed in craft brewing, Bond produces high-quality animal proteins through fermentation, harvests them to better meet the nutritional requirements of companion animals, and supplies the ingredients to manufacturers for pet food, treat and supplement applications. Before diving into the world of pets and food tech Rich held Vice President and Director roles at some of the world’s most respected advertising agencies including Crispin, Porter + Bogusky, FCB, and Fallon, where he led brand strategy for Burger King, P&G, Kellogg’s, and Coca-Cola, among others. Rich has a B.A. in Marketing from Boston College, with additional study at Stanford University’s Center for Social Innovation.
Bond Pet Foods
Bridging the Gap Between Biotech Innovation and Consumer Acceptance
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The potential to revolutionize consumer products with biotechnology is inevitable. However, the path from lab innovation to widespread consumer adoption requires education and communication. This panel explores the critical gap between cutting-edge biotech developments and consumer acceptance, focusing on strategies to build trust, address concerns, and effectively communicate the benefits of bio-based products. In 2030, what will we say we spoke about in 2025?
Conference Pass
2,495
USD
Keynotes & Firesides
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Until Friday April 18th
Full Rate:
$3,495