P&G is a leading consumer products company led by consumer insights- they can tell you that today’s consumers want clean, healthy products in their homes to provide for their families' personal care needs. To meet these expectations, innovators are integrating new approaches to transform their supply chains, minimize waste streams, and drive environmentally sound solutions for a more sustainable planet. Join two senior leaders for a closer look at how synbio can positively impact consumer products and what specific challenges–both technical and societal–we need to solve to get there. Hear how corporate leaders evaluate new innovations and where they see unmet needs in the market. This session will highlight how corporates and startups can work together to achieve the functional and sustainable performance consumers demand.

The potential to revolutionize consumer products with biotechnology is inevitable. However, the path from lab innovation to widespread consumer adoption requires education and communication. This panel explores the critical gap between cutting-edge biotech developments and consumer acceptance, focusing on strategies to build trust, address concerns, and effectively communicate the benefits of bio-based products. In 2030, what will we say we spoke about in 2025?

The convergence of AI, synthetic biology, and digital technologies is set to revolutionize consumer products. How will these exponential advances, coupled with biohacker innovations and the imperatives of sustainability and climate change, transform the personal care landscape by 2035? Discover how to harness these trends and actively shape the future of personal care. Leave inspired, informed, and ready to drive innovation in your organization.